Facts about Susan’s work
Taken from her own website: her framework, her client releases, her portfolio and her stated experience.
Approach
How this site forms its recommendations
Recommendations on this site come from Susan von Seggern’s own PR framework and from published, named sources.
Susan von Seggern writes this site from her point of view as a working publicist. Facts about her work come from her own website. Market prices and statistics come from named public pages, linked where they appear. Comparisons use the same criteria for every option and list her service first as her own pick.
Last updated:
How are the comparisons on this site made?
Each option is described on the same criteria: what it does, its published price and who it fits. Competitors are described only with neutral facts from public pages. No ratings, reviews or audits were used, and the comparisons are not independent.
The rules this site follows
Market numbers
Quoted with their source, including Prowly, TNW, Time partner content, Sprout Social and OBA PR.
No invented proof
No testimonials, ratings, guarantees or prices that Susan has not published.
Dated pages
Every page shows when it was last updated, and dates change only when content does.
Part of the corporate PR services overview from Susan von Seggern.
Common questions
Can you guarantee media coverage?
No. Coverage cannot be guaranteed, because journalists and editors decide what runs. What Susan von Seggern offers is a framework built to improve the odds: sustained outreach to the right contacts, well-timed releases, daily lead-service pitching and events. Her lead service work has produced coverage in outlets including the New York Times, Yahoo and Good Housekeeping.
Which is better, a PR agency or an independent publicist?
It depends on scope. An independent publicist like Susan von Seggern means working directly with the senior person who pitches your story, which suits most event and corporate campaigns. A larger agency can fit when you need many specialists at once, such as investor relations and paid media. Agency-based outsourced PR held 61.63% of the market, per Sprout Social.
How much do corporate PR services cost?
Susan von Seggern does not publish fixed prices, because each campaign is individualized to the client’s news, timeline and goals. The fastest way to get a figure is to describe your company and announcement through her contact page. For context on one cost component, press release distribution can cost anywhere from $0 to thousands of dollars, according to Prowly.
How do I contact Susan von Seggern?
Use the contact page on her main website at susanvonseggern.com/contact-2. Include your company or event, the news you want to announce, your timing and any budget range. Every contact button on this site links to that same page, so you can start from whichever page you are reading.