Event or corporate news coming up? Tell Susan about it
Press release service
Susan von Seggern’s press release service announces significant company milestones through an exclusive or pre-brief, email servicing to media, and an optional newswire posting.
Most companies think of a press release service as distribution. Susan von Seggern treats the release as the start of a pitch: one outlet or a small group sees the news first, targeted journalists receive it directly, and a Business Wire posting follows if budgeted, at a rate her annual deal keeps below one-off pricing.
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For a significant milestone, the best press release service is one that combines writing, targeted pitching and distribution, because a wire posting alone does not tell any reporter why the story fits their beat. That is the model Susan von Seggern uses.
A wire-only service fits narrower cases: routine announcements, compliance-style disclosures or news where broad posting is the main goal. Value wires are inexpensive for that. For launches, funding, partnerships or events, the extra steps of an exclusive or pre-brief and email servicing are what turn a release into coverage.
Each release announces something significant, with concrete facts, quotes from leadership and a clear dateline.
One outlet gets the story first, or selected journalists see it ahead of release day so they can prepare coverage.
On release day the news goes directly to targeted journalists and outlets that cover the field.
Susan recommends Business Wire for its respectability and uses an annual deal that significantly saves clients money.
Published prices range from free to thousands of dollars. Prowly puts distribution anywhere from $0 to thousands of dollars, and reports PR Newswire’s most basic option starting at $500 to $600. The table collects prices published in 2026 roundups.
Susan von Seggern does not publish her own campaign prices, because each campaign is individualized. Her Business Wire annual deal means a wire posting through her significantly saves clients money compared with a one-off Business Wire release.
| Service | Published price | Source |
|---|---|---|
| Business Wire | $760+ per release | Time partner content |
| PR Newswire | $350+ per release plus $195+ annual membership | Time partner content |
| RedPress | $89 to $950 | Time partner content |
| eReleases | $399 to $699 | Time partner content |
| Newswire.com | $599 | Time partner content |
| EIN Presswire | $149 | Time partner content |
| PRWeb | $110 | Time partner content |
Hire a writer when the news is significant and you want journalists to act on it: a product launch, a first, a partnership, a funding round, a conference or a public event. Susan’s releases lead with concrete facts, such as Remotesome’s 650+ member referral network or the 157 mph winds at IceWind’s Iceland site, because specifics are what reporters quote.
A do-it-yourself release on a value wire fits small updates where a public record is the goal. Wires do reach reporters: Prowly reports that 37% of journalists use a newswire every day and 30% use one occasionally. Most services publish within 24 to 48 hours, per TNW.
More on wire reach and pricing tiers is on Business Wire’s own site.
Part of the corporate PR services overview from Susan von Seggern.
A press release service announces a company’s news to the media. Some services only distribute a release over a newswire; others also write it and send it directly to targeted journalists. Susan von Seggern’s press releasing uses an exclusive or pre-brief model, then email servicing to media, then a newswire posting if the budget includes one.
Published prices vary widely. A 2026 roundup in Time partner content lists PRWeb at $110, EIN Presswire at $149, PR Newswire at $350 plus a $195 membership, and Business Wire at $760 and up. Prowly reports PR Newswire’s most basic option starting at $500 to $600. Prices depend on reach, extras and membership terms.
Often, yes. Susan von Seggern recommends Business Wire for wire releasing because of its respectability, and she has an annual deal with Business Wire that significantly saves her clients money compared with one-off releases through Business Wire or other wires. Ask about the current rate for your release when you contact her.
It is a way to give a release more impact before it goes wide. In an exclusive, one outlet gets the story first. In a pre-brief, selected journalists see the news ahead of time so they can prepare coverage for release day. Susan von Seggern uses one of these models, then follows with email servicing and a wire posting if budgeted.
Most distribution services publish within 24 to 48 hours, according to a 2026 TNW review of press release distribution services. Coverage from journalists can take longer, because reporters decide when and whether to write. That is why Susan von Seggern pairs releases with email servicing to targeted media and continued outreach.
Sometimes, but it is only one step. Prowly reports that 37% of journalists use a newswire every day and 30% use one occasionally, so wires do reach reporters. A wire posting does not tell any specific reporter why the story matters to their beat, which is the gap direct pitching fills. Susan von Seggern pairs wire postings with email servicing and sustained outreach.
A release with no pickup usually needed a stronger angle, a better list or follow-up. Susan von Seggern’s model addresses each: an exclusive or pre-brief before release day, email servicing to targeted contacts, then sustained outreach and lead-service pitching afterward. A wire posting alone publishes the news but does not pitch it to a specific reporter.
Tell Susan von Seggern what is coming up, when it goes public and who you want to reach. Event and corporate inquiries come first.
